Dancing Can Project
OVERVIEW
An elite marketing company has hired you as video animator. They want you to create an animated video advertisement for a beverage company. They would like to display a beverage with music that dances throughout the video also showing its tagline. With your creativity and expertise it is up to you to create this 20-30 second long video animation that will evoke interest in the beverage. Once complete then you should review the checklist for grading criteria before turning in your work.
OBJECTIVES
Use After Effects tools to animate a still image to audio.
INSTRUCTIONS (Review ALL of the instructions first before proceeding)
Step 1- Practice
- Watch the 4 video tutorials and follow along to create his version of a dancing can. Use all the assets I provide you: can, music, and images.
- When completed, submit what you have created from following along into the Network Drive for review.
Step 2- Gather
Watching and completing the tutorial above is going to aid you in completing your own marking animation for a drink can of your choice. This project requires you to develop your own Marketing Campaign for a drink of choice. It must:
- Include Audio that compels and invokes interest to the viewer
- Be at least a 20- 30 second Animation
- Include a dancing can at some point throughout the animation- DOES NOT NEED TO DANCE THE WHOLE LENGTH OF VIDEO!
- It must include a slogan or tagline at some point in the animation
- Contain creativity! Use your imagination to COMPEL people to want to be interested in this drink! Use different animations to capture the attention of the viewer.
- View the many different examples of the project.
- Start collecting the assets you plan to use for your project:
- Drink Can- needs to have a transparent background (.png) and be high resolution
- Background images – whatever you think you may want to incorporate into the video
- Music – find a 20 second(MAX 30 seconds) long clip of music you would like to use. You may have to clip your own music to get the best selection of a song. (school appropriate) Make your audio fade up/down in Audition before you export as an MP3.
- Develop a slogan (or use the company slogan) that you want to be represented and marketed by the feel of the animation
Step 3 – Create
- Make a new project in AE, make a new composition with the NTSC DV setting (720×480) and change the duration to the length of your song. (20 – 30 seconds)
- Start creating your marketing animation for your can. (Incorporate all of the requirements from above)
- When completed, export your video as a Quicktime MP4 file using H.264 Compression and save it in your video folder.
- Test you video to make sure it works properly and save the project as DancingCan(yourinitials) and place it in the network drive for grading.
- Use the Checklist below as grading criteria
ASSESSMENT
| Criteria (5 Points Each) | Points Awarded | |
| ☐ | Students used a high resolution can image (NO blurry, pixelated, or copyright info) | |
| ☐ | Audio edited to fade up/down to fit the length of the video and the audio fits with the theme of the project | |
| ☐ | Can is animated appropriately to dance with the beat of the song | |
| ☐ | There are transitions in the video that are highly effective and engaging | |
| ☐ | The background of the video is enticing and animated | |
| ☐ | Text of an original slogan is created, animated, and goes with the overall theme. | |
| ☐ | The video is edited to show your skills in After Effects | |
| ☐ | The video markets the product extremely well and is highly creative | |
| ☐ | Video file is saved as a AE file and exported as a MP4 format as instructed | |
| ☐ | Class time was used wisely. Conversations are primarily focused on the project and things needed to get the work done and are held in a manner that typically does not disrupt others | |
| Total |