Design Principles and Elements Project

Skills

Identify the components of an effective multimedia project
Apply principles of design, layout, and typography appropriate for a project.
Demonstrate professional visual communication skills.

Design Principles and Elements Online Resources:

OVERVIEW

Just like the letters of the alphabet helps us put together and create words. The Design Elements & Principles are the ABC’s of design and the formula in which designer’s live by. When applied effectively the elements and principles are powerful tools that aid with the intended purpose of a design. Different combinations of letters create different words, likewise by using the elements and principles in various combination designers can purposely create designs and compositions that will capture the attention of the intended audience.

In this activity students will work together in a group to study designated principles and elements of design. They will work together to design an effective advertisement for a product or service that incorporates the designated principle and element they have been designated. Students will then present their research on the principle and element while showcasing their design advertisement.

OBJECTIVE

To understand how the elements and principles of design work together to create an effective design.

INSTRUCTIONS

On the Internet READ and RESEARCH the principle and element of design that you have been assigned. Take notes on each of these.
Define the product or service that you will de designing an advertisement for.
Brainstorm some ideas to create an effective design advertisement; Develop some sketches that incorporate your product or service, and the principle and element you have been assigned. REMEMBER, the principle and element you have been assigned should be the main driving force behind advertising the product or service.
Collect the images you need from the Internet.
Open up Photoshop (or Paint/Publisher) and create an 8.5” x 11” (tall or wide) document. Start designing the advertisement. Again, REMEMBER, the principle and element you have been assigned should be the main driving force behind advertising the product or service.
Once the designed advertisement is complete, save it as a JPG so you can insert it into you presentation.
Start creating a PowerPoint presentation (or Prezi) that Includes:

First Slide: A Project Title and Group Members Names

Second Slide: Define the Principle you were assigned and tell us about that principle. (How does it work? How is it used in design?) Include image examples.

Third Slide: Define the Element you were assigned and tell us about that element. Include image examples. (How does it work? How is it used in design?)

Fourth Slide: Show us your designed advertisement! Explain how the principle and element is the driving force behind your design!

Present your work! (THIS SHOULD BE A 5 MINUTE LONG PRESENTATION. DISCUSS YOUR DESIGNATED PRINCIPLE AND ELEMENT IN DETAIL)

IDEAS/EXAMPLES

ASSESSMENT

You will be graded according to the following criteria to earn a total of 20 points:

Criteria	Description	Point Value	Points Awarded
Requirements	At least four slides were created The first slide is the opening slide with your names and the Principle and Element you were given 1 Slide Describes the element you were given 1 Slide describes the principle you were given 1 Slide shows your advertisement	5
Principles and Elements	Your advertisement showed an effective use of the principle and element you were given You effectively explained the principle given You effectively explained the element given	5
Creativity	Your advertisement used a unique approach to get your point across You efforts were out of the box thinking	5
Presentation	Presentation software was used to effectively to convey the topic at hand The presentation included pictures and text that contributed to the theme of the presentation All members of the group contributed to the presentation	5
		Total: 20	_______/20